Feature adoption

You shipped a feature, but the people who would benefit most haven't found it. This playbook targets exactly those users, highlights the feature's value in context, and follows up if they still haven't tried it.

Build it

1. Segment the right users. Create a dynamic segment of active users who haven't used feature X — for example, users active in the last 14 days whose event history has no used_feature_x event. Rules over contact attributes and event history keep this list current automatically.
2. Trigger a campaign. Go to Campaigns → New and use a segment or event trigger to enroll those users.
3. Highlight the feature. In the flow builder, add a send message step that showcases the feature and the value it delivers. An in-app takeover catches users in the product where they can act immediately; an email works well for those who are away.
4. Wait, then follow up. Add a wait_until step on the used_feature_x event. If they try it, the event → true edge lets them exit. On the timeout → false edge, add another send message step reinforcing the benefit for those who still haven't.

Tips

• Lead with the outcome the feature unlocks, not the mechanics of how it works.
• Because used_feature_x is the exit event, adopters won't receive the follow-up — keep your targeting honest.
• Send the used_feature_x event from the exact interaction that counts as real adoption.

Next steps

• Track feature usage with events.
• Define the audience with segments.
• Wire up the wait-and-follow-up logic in the flow builder.