Email channel

The Email channel sends provider-backed email. You configure a from name and address, connect a provider, then reference the channel from a campaign's send message step.

Providers

Email supports plain SMTP as well as hosted providers — SES, Mailgun, and SendGrid. Pick whichever you already use for transactional mail. Whatever you choose, your provider credentials are encrypted at rest.

Create the channel

1. Go to Channels → New → Email.
2. Set your from name and from address — the identity your recipients will see.
3. Choose your provider and enter its credentials (SMTP host and login, or the hosted provider's API key).
4. Save the channel so campaigns can reference it.

Author your content

Compose email bodies in the visual MJML email editor. It produces responsive markup that renders reliably across clients, so you can focus on layout and copy rather than table-based HTML. Personalize with variables that resolve per contact at send time.

Send from a campaign

In your campaign's send message step, select this Email channel and the template you built. When the step runs, EngageApp renders the message per contact and dispatches it through your provider.

Credit cost

Email costs 1 credit per send. To protect your sender reputation, pair it with your deliverability settings such as frequency caps and quiet hours.

Next steps

• Build a template in the MJML email editor
• Tune deliverability settings
• Review the channels overview