How marketing automation works

Four steps to start engaging your customers across every channel.

01

Connect your data

Import contacts, sync attributes, and start ingesting behavioral events from your product with a single API call.

02

Build your audience

Create segments that combine contact properties with event history. "Users who signed up this week AND viewed pricing 3+ times."

03

Design the journey

Use the visual builder to craft multi-step campaigns with delays, branches, and channel-specific content.

04

Launch and measure

Activate your campaign and watch engagement metrics flow in real-time. Iterate based on what the data tells you.