How marketing automation works

Four steps to start engaging your customers across every channel.

01

Connect your store

Connect Shopify or WooCommerce from Settings → Integrations so orders and checkouts arrive as events — then build cart recovery and journeys on top.

02

Build your audience

Create segments that combine contact properties with event history. "Users who signed up this week AND viewed pricing 3+ times."

03

Design the journey

Use the visual builder to craft multi-step campaigns with delays, branches, and channel-specific content.

04

Launch and measure

Activate your campaign and watch engagement metrics flow in real-time. Iterate based on what the data tells you.