Every store has a growing list of once-good customers who simply stopped buying — no complaint, no unsubscribe, just silence. EngageApp finds that lapsed segment automatically and reactivates it with an AI-generated win-back journey across email, SMS, WhatsApp, and push, so you recover revenue from people you already spent money to acquire.
EngageApp identifies lapsed customers from purchase recency — no manual list building.
Email, SMS, WhatsApp, and push in one journey so quiet customers are still reachable.
Credits are spent only on successfully sent messages — never on the contacts you hold.
Lapsing rarely has one cause: a competitor caught their eye, a bad delivery experience left a bad taste, or life simply got in the way and your brand slipped from top of mind. Without a nudge, silence just continues — most lapsed customers never come back on their own, which is why a deliberate win-back sequence outperforms hoping for a spontaneous return.
EngageApp watches purchase recency per customer and enrolls anyone who crosses your lapsed threshold — 60, 90, or 180 days, whatever fits your buying cycle. Describe the goal and AI drafts a full sequence: a friendly check-in, a stronger incentive if there's no response, and a final message before the contact moves to a long-term nurture list. Edit any step in the visual builder before you launch.
A first email works well for customers who still open your mail; SMS and WhatsApp reach the ones who have gone quiet on email too, and tend to convert well for a time-limited incentive. Push reminds app users you still exist. Running all four in one journey means no lapsed customer slips through simply because one channel underperforms for them.
Watch reactivation rate — the share of enrolled contacts who purchase again — alongside revenue recovered and how many steps it typically takes before someone returns. If a large group needs the final incentive step to convert, that is a signal to test entering that offer earlier in the sequence.
It depends on your typical repurchase cycle — a coffee subscription might use 45 days, a furniture brand might use a year. Set the recency threshold that fits your category and EngageApp enrolls contacts automatically once they cross it.
Not always — a genuine check-in or new-arrivals message often works for recently lapsed customers, while a discount tends to help most on the final step for contacts who have stayed quiet the longest.
Yes. Win-back journeys respect channel opt-outs and suppressions automatically, so you never message someone who has opted out of a given channel.
You are charged only when a message is successfully sent to its channel. Failed sends are never charged, and you never pay for contacts you simply store.
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