By the time a customer formally cancels or stops buying, the decision was usually made weeks earlier — declining logins, a skipped renewal, a support ticket that went unanswered. EngageApp watches for those early warning signs and launches an AI-generated retention journey across email, SMS, and WhatsApp while there is still time to change the outcome.
Responds to early risk signals instead of waiting for a customer to already be gone.
AI turns your risk indicator — usage, payment, or order frequency — into a full journey.
Credits are spent only on successfully sent messages, so testing new triggers stays low-risk.
Win-back campaigns work on customers who already left; churn prevention works on the smaller window before that happens, when a discount, a helpful nudge, or a check-in from a real feature can still change the trajectory. Acting on early signals — falling usage, an expiring card, a lapsed habit — consistently saves more revenue than reacting after the cancellation.
Feed EngageApp the signal that predicts risk in your business — declining order frequency, a usage drop, a failed payment — and describe the goal; AI builds a journey that responds automatically: a value reminder, a proactive support offer, or a loyalty incentive, sequenced and timed for you to review in the visual builder before it goes live.
Email works for a detailed value reminder or a personal note; WhatsApp and SMS get through when a customer has stopped opening email altogether, which is common right before churn; push nudges app users back to the feature they stopped using. EngageApp sequences all four so an at-risk customer is reached on whichever channel they still pay attention to.
Track retention rate among enrolled at-risk customers against a holdout group, plus how much revenue the journey protects. Reviewing which risk signal correlates most with a save lets you refine the trigger over time and enroll customers even earlier.
It depends on your business — a usage drop for software, a missed reorder for consumables, or a failed card charge for subscriptions. EngageApp can trigger on any event or property you send it.
Win-back reactivates customers who have already lapsed; churn prevention intervenes earlier, while the customer is still active but showing risk signals, when a save is easier to achieve.
Yes. Run A/B variants of the retention journey and compare save rate and cost per save before rolling the winning version out to your full at-risk segment.
You are charged only when a message is successfully sent to its channel. Failed sends are never charged, and you never pay for contacts you simply store.
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