Keep mobile users past the first session

Mobile apps lose most of their users in the first week, often before a growth team even notices they are gone, and a dormant user who has not opened the app in ten days is close to an uninstall. EngageApp watches session and event data from your app and builds the AI-generated push, in-app, SMS, and email journeys that bring users back to the moments that made them install in the first place.

Session-aware triggers

Journeys start from real app events and session recency, not a static list export.

Push with a safety net

Falls back to SMS, WhatsApp, or email automatically for users push cannot reach.

Pay per send

Credits are spent only when a message is successfully sent — unlimited app users, no per-profile fee.

The app engagement window is short

A new install has a narrow window to reach its first meaningful action before it churns silently — no cancellation, no complaint, just a user who stops opening the app. Unlike a website visitor, a dormant app user is still holding your icon on their home screen, which makes a well-timed nudge back to the app disproportionately effective compared to acquiring a fresh install to replace them.

Push-first, but never push-only

Push notification is the fastest channel back into the app, but a meaningful share of users deny the permission or later disable it, so a push-only re-engagement strategy quietly stops reaching a growing slice of your base. EngageApp journeys can lead with push and automatically fall back to SMS, WhatsApp, or email for the users push cannot reach, keeping the reactivation sequence intact instead of silently dropping them.

Reactivating dormant users without spamming active ones

Smart segments split users by real session recency, not a blanket "all users" list, so a highly active user never receives a "we miss you" message meant for someone who has not opened the app in three weeks. Describe the goal — bring back seven-day-dormant users — and AI drafts the sequence, timing, and channel order for that specific segment.

What app teams should track

Session return rate after a reactivation push, uninstall rate among dormant users you did versus did not message, and which in-app action a returning user takes next all tell you whether a journey is genuinely reviving usage or just generating a single app open. Real-time analytics break those numbers down per journey step so you can see exactly where a sequence stops working.

Frequently asked questions

What if a user has disabled push notifications?

EngageApp journeys can fall back to SMS, WhatsApp, or email for users who cannot be reached on push, so a reactivation sequence still runs instead of silently stopping for that user.

Can I trigger a journey from an in-app event?

Yes. Any event your app sends — session start, feature use, cart or booking action — can trigger a journey the moment it happens, so onboarding and reactivation sequences react to real behavior.

How does EngageApp decide who is "dormant"?

You set the session-recency threshold that fits your app — a daily habit app might use three days, a seasonal app might use thirty — and smart segments enroll users automatically once they cross it.

How am I charged for a mobile re-engagement campaign?

You are charged only when a message is successfully sent to its channel. We check your balance before dispatching and debit your wallet once the send succeeds. If a send fails, no credits are deducted — and you never pay for contacts you simply store.

Bring dormant users back to the app

Start free with 100 credits — no credit card required.

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