Smart segments

Build audiences that combine contact attributes with behavioral events. Segments update in real time — contacts appear and disappear as they match or fall out of your criteria.

Attribute filters

Filter by any contact property: plan type, signup date, location, custom fields you define.

Behavioral triggers

Include contacts based on events like purchases, page visits, email opens, or feature usage.

Real-time updates

Segments refresh automatically as new data flows in. No manual exports or batch processing.

Campaign targeting

Use any segment as a campaign trigger or enrollment list. Contacts enter the flow the moment they match.