Keep both sides of your marketplace engaged

A marketplace has two audiences to retain at once — buyers who need enough supply to keep coming back, and sellers or providers who need enough demand to stay active — and losing either side weakens the whole network. EngageApp builds separate AI-generated journeys for each side, across email, SMS, WhatsApp, and push, so buyer drop-off and seller churn get fixed with the right message, not one generic campaign aimed at everyone.

Buyer and seller journeys, separately

Build distinct AI-generated journeys for each side of the marketplace instead of one blended campaign.

Fast, local-friendly channels

WhatsApp and SMS sit alongside email for the speed local and on-demand marketplaces need.

Pay per send

Credits are spent only on successfully sent messages, across unlimited buyer and seller contacts.

Two audiences, two very different journeys

A buyer who abandons a booking needs a nudge back to checkout; a seller who lists one item and goes quiet needs help finishing their profile or their next listing. Treating both groups the same in one newsletter wastes the message on whichever side it was not written for. EngageApp lets you build a buyer-side journey and a seller-side journey independently, each triggered by the events specific to that role.

Recovering abandoned bookings and purchases

On the buyer side, an incomplete booking or checkout behaves like cart abandonment — a browsed listing, a started but unfinished purchase, an intent signal worth acting on quickly. EngageApp triggers on that event and can layer WhatsApp or SMS on top of email for local or on-demand marketplaces, where speed back to the buyer often matters more than message length.

Keeping supply active on the seller side

A marketplace with plenty of buyers still fails if listings go stale or sellers stop responding, so the seller-side journey focuses on different moments: an incomplete listing that never got published, a seller with no activity in weeks, or a provider whose response time is slipping. Describe that goal separately and AI drafts a journey aimed specifically at reactivating supply.

Closing the loop after a transaction

Post-transaction messaging matters on both sides of a marketplace — a buyer review request that builds trust for future buyers, and a seller payout or performance summary that reinforces why staying active pays off. Real-time analytics show completion and response rate separately for each side, so you can see whether it is buyer drop-off or seller supply that is limiting growth.

Frequently asked questions

Can I build separate journeys for buyers and sellers?

Yes. Buyer and seller contacts can be segmented and journeyed independently, so a booking-recovery sequence for buyers never gets sent to a seller and vice versa.

What triggers a seller re-engagement journey?

Events like an incomplete listing, no new listings in a set window, or a drop in response time can each trigger their own seller-side journey, aimed at getting that specific seller active again.

Does WhatsApp work well for local or on-demand marketplaces?

Yes. WhatsApp and SMS are commonly used alongside email for time-sensitive local marketplace messages, since both tend to be opened faster than email for a booking that needs a quick response.

How am I charged across buyer and seller campaigns?

You are charged only when a message is successfully sent to its channel. We check your balance before dispatching and debit your wallet once the send succeeds. If a send fails, no credits are deducted — and you never pay for contacts you simply store.

Grow both sides of your marketplace

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